According to the latest report published by Pew Internet and American Life Project, 47 percent of U.S. adult Internet users have looked for information through Google or other search engine. That is more than twice the 22 percent of users in 2002. Also it appears majority are Googling their neighbors. The study says:
Americans under 50 and those with more education and income were more likely to self-Google — in some cases because their jobs demand a certain online persona.
Interestingly most of the users are not concerned about their personal information on line despite growing concern about data protection. This would unfortunately be good news for phishers and online scammers.
The review found that 53 percent of adult Internet users admit to looking up information about friends, relatives, colleagues and neighbors. This is great! Not only you will have to worry about your neighbors telescope pointing at your bedroom, you will now have to worry about them looking at your MySpace profile too!
The study also highlights the fact that women were slightly more likely to look up information compared to men about someone they are dating.
The telephone survey of 1,623 Internet users was conducted between Nov. 30 and December 30 last year. Source: C-Net
I think the size of the survey is too small to be of scientific value. However it still validates the market for web based services targeted to US adult population.
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