Online-service provider named AOL just released Vidoop ImageShield technology to each and every one of its users—each of whom has an AOL-based OpenID. Now, the Vidoop ImageShield user base is the AOL user base. Because Vidoop ImageShield is accessible to more than 100 million AOL users.
Vidoop offers an alternative to the traditional username/password login system by displaying images in a grid with associated letters. Upon initial registration, users define 3-5 image categories (cars, dogs, flowers, houses, etc). When they sign into a site, a variety of images appear in a randomly-generated grid, and users enter the corresponding letters to their pre-defined categories. Because this visual system requires a higher level of intelligence, it’s harder to steal someone’s login information and use it to access all OpenID-enabled sites with it.
The advertising version works like this: Vidoop provides the executable grid authentication application (Vidoop Secure w/ Ads and test versions for every major OS and technology stack) that runs in their environment (app can be distributed, load-balanced, etc…). The company simply integrates this app with their existing authentication infrastructure. All Vidoop does is supply the image (advertising) content and they in exchange upload viewing related data to them(how often each image was shown, mouse-over, click-through, and non-identifying demographic info). Most importantly Vidoop does not have access to private information about the company’s users.
Source: Techcrunch
Filed under
Enterprise Software,
Internet,
application software | Tags:
AOL,
Dogs,
Imageshield,
Login Information,
OpenID,
Vidoop | Comment Below
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