Feedburner is All Set to Launch AdSense Next Week
Google-owned FeedBurner is set to launch AdSense for RSS next week according to a post on the company’s blog. Much like the AdSense for Web sites, AdSense for RSS will show contextual text advertising in publisher’s RSS feeds.
The company explains how AdSense for RSS will work.
“Publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides.”
While there are already a few ways to place ads in an RSS feed, a huge number of blogs and web sites use Feedburner to publish their feeds. Being able to place ads in their feeds with just a few clicks of a button almost certainly means that many of those content publishers will be flipping the switch as soon as they can. Up until now, most web publishers viewed RSS feeds as a loss leader. You give away some of your content, ad-free, in the hopes of gaining loyal readers who will tell their friends about the site.
To get into the Adsense for Feedburner, publishers must already have an adsense account. It will be integrated into individual publisher’s account management setup in Adsense. Adsense members who want to run ads on their Feedburner feeds must set up their Adsense channels for “placement targeting” to ensure that advertisers can target their specific syndicated content.
Source: Mashable
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