SanDisk has announced the launch of a new video download service which would offer free and advertising-supported videos for download. This service has been named Fanfare and it would complement their launched product Sansa TakeTV PC-to-TV Video Player.
The device enables the user to download media from the net and copy it on the video player device. It can then be connected to a television set for viewing.
The major focus area for Fanfare video service is the following:
- Launching with content from CBS, Jaman, Showtime, Smithsonian Networks, The Weather Channel and TV Guide Broadband, including shows such as CSI, Survivor China, Dexter, and Sleeper Cell
- Video downloads will be both ad-supported (free) and paid (not sure how much yet), depending on the wishes of the content creators
- Fanfare video will also be playable on Sansa portable media devices
- Yes, it’s DRMed, and yes, it’s proprietary: TrustedFlash, developed by SanDisk