Study: Google Loses Search Ad Dollar to Yahoo

Internet search engine Google lost revenue from search ads to its rival Yahoo! in the first quarter of 2008 fiscal, according to a study by SearchIgnite, a search advertising technology firm.

The report shows that spending by search advertisers on Yahoo grew a robust 57 percent while spending on Google grew only at about half that rate. That meant Google’s total share of search ad dollars declined slightly to 70.4 percent, while Yahoo’s rose to 24.2 percent. Microsoft’s declined slightly to 5.4 percent.

ComScore, an internet data researcher, said Google’s sites received 59.8 percent of searches in March from among the top five search engines. The results were an improvement from the 59.2 percent market share it had in February.

Yahoo’s search share fell to 21.3 percent in March compared to 21.6 percent the previous month. Microsoft sites were down to 9.4 percent from 9.6 percent. AOL sites were down to 4.8 percent from 4.9 percent. Ask Network sites rose to 4.7 percent from 4.6 percent.

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