Twitter Gaining Speed but Still in the Early Stage

Twitter, the micro-blogging platform, has been in the news quite a bit lately (in particular for VC funding ). Year on year, Internet visits to Twitter are up 8 fold. In the past three months, visits have more than doubled and traffic continues to climb, up 60% in the past month. The site ranked #439 among Social Networks and Forums last week and #4309 among All Categories of websites.

The following chart shows that the growth is slow but steady with an acceleration in the last few weeks.

I looked at Hitwise clickstream data and it appears that Twitter is getting into speed in terms of user base. Since, there are too many access points for Twitter( Mobile Phone etc), it is difficult to measure its size. The website traffic data does give some idea of the rate of growth and also reveals that the service didn’t reach yet significantly in the mainstream user. The site’s top sources of traffic last week were Social Networks and Forums, Email Services and Search Engines. As per digitalmediawire, 71% of visits from Search Engines are from new users compared to 33% and 38% respectively for Social Networks and Email Services.

Whilst Twitter continues to be an interesting website, it also continues to enjoy strong growth. Clickstream data helps us understand that this growth is both from new users and repeat visitors.

Source: Hitwise

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