Yahoo Inc. is offering free e-mail accounts under two new designations in an effort to attract Web surfers unhappy with their current addresses.
The Sunnyvale-based company expects to begin registering new addresses under the domains of “ymail” and “rocketmail” around noon PDT Thursday at http://mail.yahoo.com.
Because “firstname.lastname@example.org” is likely taken by now, a lot of people must resort to unpleasant and hard-to-remember addresses such as “email@example.com.” Yahoo wants to give people a new chance with a name they like.
Yahoo is clearly hoping the new domains will boost traffic and targeting opportunities for advertisers. Making sure that people sign up for Yahoo Mail is “foundational” for the company’s goal of becoming the “starting point” for the most Internet users, said John Kremer, vice president of Yahoo Mail.
With 266 million worldwide users in April, Yahoo is the e-mail market leader, according to the latest data from research firm comScore Inc. Microsoft Corp., which unsuccessfully tried to buy Yahoo for $47.5 billion, is a close second at 264 million users.
Source: APFiled under Internet | Tags: Domain, email, rocketmail, Yahoo, ymail | Comment Below