Microsoft to Buy TV Ad Placement Company
Wednesday, June 18th, 2008Microsoft said late Tuesday that it has bought Navic Networks, a company that helps television advertisers manage their ad campaigns.
Posts Tagged ‘Internet Advertising’
Remarkable Growth of US Internet AD Business Despite Sluggish Economy
Friday, May 30th, 2008As per IDC report, Internet advertising will grow about 3.5 times as fast as advertising overall over the next five years. IDC also said the Internet in US will go from the No. 5 advertising medium all the way to No. 2 in just five years, making it bigger than newspapers, cable TV and broadcast TV, and second only to direct marketing.