Microsoft Search Jumps 15% after Launching Live Cashback Plan
Friday, July 18th, 2008Microsoft Corp. announced in June, 2008 that it will offer ad-funded cash rebates to customers who find and purchase their favorite products through a new program called Microsoft Live Search cashback. Key partners including eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP joined Microsoft Chairman Bill Gates at advance08, Microsoft’s annual advertising customer event, to announce their participation in the new program.